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Swindon 2040 / 2050 Vision
A long-term vision for a Swindon that is more accessible, prosperous, attractive, connected, sustainable, inclusive, enjoyable, resilient and accountable. Built to continuously evolve as residents contribute new evidence, ideas and priorities.
The objective is not simply to make Swindon look better. The objective is to create a Swindon that works better — for everyone who lives, works, visits and invests here.
Nine Objectives
Town Centre
A vibrant, accessible town centre with independent retail, markets, green spaces and evening economy.
Housing
Quality, affordable housing that meets the needs of a growing and diverse community.
Jobs
Quality local employment opportunities that allow residents to build careers without leaving Swindon.
Retail
A diverse retail mix with independents, markets, and experiential businesses alongside national brands.
Green Spaces
Tree-lined streets, pocket parks, community gardens and connected green corridors across Swindon.
Transport
Connected, accessible public transport linking all communities to key services and the town centre.
Accessibility
A town where everyone can move freely, safely and independently — regardless of ability.
Families
Leisure, play and learning opportunities that make Swindon a great place for families to grow.
Leisure
Quality, affordable, accessible leisure facilities distributed fairly across all neighbourhoods.
Waste & Recycling
A clean Swindon with effective recycling, minimal fly-tipping and community-led clean-ups.
Safety
Safe streets and public spaces where people feel comfortable at all times of day.
Culture
A thriving cultural scene celebrating Swindon's diversity, heritage and creativity.
Tourism
A destination visitors want to come to — for heritage, culture, shopping and events.
Communities
Connected, resilient neighbourhoods where people know and support each other.
Innovation
A town that embraces new ideas, technology and approaches to solve old problems.
Regeneration
Sustainable regeneration that benefits existing residents, not just new arrivals.
How We Get There
Swindon Together operates around a simple principle: LISTEN → UNDERSTAND → INVESTIGATE → CONNECT → ACT → MEASURE → REPORT BACK. Every issue should aim to become a clearly defined problem with evidence, identified responsibility, possible solutions, a practical action pathway, progress tracking and outcome reporting.
